Did you know that 90% of Fortune 500 companies have internal Market Research & Consumer Insights departments? The amount of value you can bring to an organization by understanding consumers is infinite, and professional opportunities in the field are projected to be among the fastest-growing and highest-paying jobs*.
The Master in Market Research & Consumer Behavior Program would like to invite you to our next Virtual Master Class “Driving Business Value through Consumers” on Thursday, April 9, 2015 at 9pm Madrid time (6:00pm EST). The class will be with Professor Jaime Veiga, a manager with more than 12 years of experience in consumer and market research at Procter & Gamble and passionate about neuroscience.
Professor Veiga says: “In some cases, when facing a business question you need to ask consumers, but in some other cases you will need to observe consumers to get the insights or the relevant information!” In this Master Class you will learn the basics of observational research, and learn about its real business applications.
You will understand the real scope of your potential career as a consumer expert and the level of specialized development you can achieve with a program covering topics in Market Research & Analytics, Psychology & Behavior, Business & Marketing Strategy, and Professional Skills. Finally, hear about real success stories from our Master in Market Research & Consumer Behavior alumni.
The relevance of consumer psychology and market research within branding, product development, advertising, and general marketing strategies is here to stay. We want you to drive insights and hope to see you in class!
Where can I find out more about the Master in Market Research and Consumer Behavior?
This Master’s prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding markets and consumers to help companies, non-profits and governments design and promote winning products and services. You can learn more about it on our webpage, and you can download the prospectus here. To get a real taste of the Master program, register for the Master Class!
*Source: Business Insider