IE Business School Dean, Santiago Iñiguez, recently had an article published in BizEd Magazine, and we’d love to share it with you. In his article Keys to the Future, Iñiguez explores the shifts in education due to the more globalized, connected and tech-enabled 21st century world we live in. He analyzes the effects these trends have had on business school education worldwide, stressing the need of quick adaptation and innovative pedagogy, teaching and methods of student evaluation.
“Those that try to conduct “business as usual” risk losing relevance and market share—and even disappearing from the market altogether”, Iñiguez explains.
He points out that these trends, coupled with the recent economic crisis, have prompted him to change the school’s priorities in the following three ways:
“1. Place greater focus on how business impacts the real world. We are still in the infancy of our understanding of management, but we’ll achieve more as we recognize that management is a complex phenomenon, deeply embedded in society. It is intricate in its practice, and, like so many areas of society, profoundly affected by human interpersonal behavior.
2. Link business school research more closely to real-world business challenges. If we do, my hopes are high that we will see great advances not only in business, but also in other areas such as the humanities and the sciences.
3. Engage more actively in executive education training and development. As one of the fastest growing segments in higher education, executive training helps executives stay abreast of changes in their fields, it helps them master innovation, and it prepares them to deflect potential future crises. To design more innovative executive programs, schools might have to hire more professors and consultants whose expertise lies beyond traditional academia. But in return, these schools will make a greater positive impact on the business world. I envision these programs sparking new collaborations among schools of business, corporate partners, and other disciplinary programs on campus.”
We encourage you to read the full article on the BizEd Magazine here, and look forward to bringing you more articles written by the dean in the future.